A Technical Note on Push-Pull Marketing Systems |
作者姓名:Rahul Kumar Sett; Aravindan Chandrasekaran; Avinandan Sinha; Premal Shah; |
商品類型:Note | 商品編號:W25455 |
出版日期:2022/01/06 | 內容長度:19 頁 |
The dematerialization and servitization of products being brought about by the fourth industrial revolution (Industry 4.0) is making it imperative for platform businesses to look at consumers and suppliers from a lifetime value perspective. This technical note compares two fundamental strategic marketing perspectives: the push strategy and the pull strategy, using simple systems-dynamics and agent-based models. The models, developed using Vensim and .....more
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